You’re a smart business exec. So of course, you’re going to compare your various options if you want a corporate headshot. 
The bottom line is that you want to come away with someone who’s going to make you look great. Because a great photo turns more prospects into qualified leads excited to pay your highest prices.
That’s the kind of credibility an awesome corporate headshot builds. But you must hire the right person or company to do the job.
So, take a look at some of the pros and cons of each as you do your research:
- Providing the Service
Think about what your service quality could be like. A big company gets lots of customers, so they’re not necessarily committed to providing great service without exception. Well, they might be. But you never know until you try them. So, you could end up wasting your time and money.
On the other hand, an independent photographer has only themselves to rely on. They can’t afford mistakes. They love what they do – or they wouldn’t do it themselves. So, you can count on a consistently higher level of service.
- Originality
With an independent photographer, you’re going to get a quality, original image. What’s the big deal about that? It makes you different. That means you stand out and capture more attention.
And that’s what you want in business, isn’t it?
With big company studios, they’re going to push you through their process. You’ll get a nice image. But it’ll look pretty bland and corporate. In other words, you’ll blend right in with the thousands of other customers they serve.
Not exactly what you want if you’re in a hyper-competitive industry.
- Personal Service
When was the last time you went to a restaurant and felt like the waiter or waitress treated you like a number? Wham, bam. You’re in. You’re out. You’re on your way.
Not a fun experience.
With an independent photographer, you’re going to feel like a real person. Laugh and joke. Share personal stories. Relax and enjoy your time, instead of feeling like an object being manipulated into doing something you don’t really want to.
Not all big studios are bad. But they do things differently than an independent corporate headshot photographer. Keep this in mind as you research who you think will do the best job of taking your next headshot.